Mobile Marketing is your Mobile Advertising
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Mobile is it. We’re all in a space where the power of mobile is no longer a secret to the tech world. More and more, businesses are realizing that having a mobile presence is not only necessary, but it’s an industry standard. The way we shop, the way we choose where to dine, the way we decide on where to travel. More and more these decisions are being made right on our phones. Our smartphones are helping consumers make complex decisions.

Then why is mobile advertising so far behind any other advertising medium?

So far no one has really found a truly effective format to break into this untapped resource for advertising.┬áIt’s not a matter of dollars spent, it’s the complexity of how many different aspects of advertising need to connect and how highly individualized mobile is. The advertising industry spends 40 billion a year with only 4 billion of that focused to mobile. Smart phone users spend more time looking at their phone than a computer or T.V, so right now its all about ad placement. Mobile advertising is definitely the future for businesses its just when and how it will be correctly implemented.

- Robot Fruit

This entry was posted in Mobile News on July 29, 2013 .

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