Monthly Archives: April 2013



Scenario Utilization
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Deals

Direct advertising through the use of push notifications, to your clientele base or people in the vicinity of your restaurant can help drive business within moments of sending them. This helps promote your business as the day develops. Is is a slow night? No reservations? Send out a push notification with some deals, or a promotion.

Examples:

  1. Two free drinks with any entree between 5-7 pm.
  2. 50% any bottle of wine priced $100 or over (this will help move inventory)
  3. Free dessert with purchase of tonight’s entree specials

Rewards

Rewards help incentivize customers to share deals and promote the app for redeemable rewards. The more they share, the more points they will accumulate.

Events

Creating and promoting special events, such as holidays or special menu promotions, will help advertise your business by drawing customers in.

Examples:

  1. St. Patrick’s Day $2 draft beer event
  2. Halloween themed dining night
  3. New Years Eve live music & complimentary glass of champagne
  4. Spring menu food tasting

Promoting activity during down time (Lunch, 3-5 pm, 9-10 pm)

  1. Send a push notification with an incentive (free appetizer for the next 10 tables, two for one draft beers, free dessert)
  2. Update your social media with the incentive

Happy Hour

Happy hour is a tried and true tradition. Most restaurants and bars participate in them. Here’s how to make them special by using your app.

Examples:

  1. Send push notifications detailing your happy hour specials and the hours your happy hour begins and ends
  2. Incentivize your customers if they check-in through the app and “say hello, let us know you’re here!”
  3. Double up on a happy hour special for those who do check-in to “say hello”
  4. Send a push notification close to the time happy hour is ending detailing a dinner special for those guests who stay through happy hour to have a meal
  5. Promote future happy hour specials

New Product

When your business is ready to offer a new product, or service, utilize your app as a way of advertising it.

Examples:

  1. Send a push notification and a tweet about a new product or service
  2. Take a picture of new product and upload it to Twitter, Facebook and Instagram
  3. Offer a related product or service at a discounted price when a customer purchases a new one

Tap into Local Events

Utilizing the network of businesses in your community to cross promote each other will help bring in new customers who are at nearby events.

  1. Local book signing? Have customers bring in their receipts from the book store to receive 10% off their check
  2. Bring proof of attendance to a local car show and receive a free appetizer or a discount on their total check
  3. Take advantage of local businesses outside of your industry

Examples

  1. A customer spends $200 at a local grocery store, brings in their receipt and receives a percentage off
  2. A customer spends $100 at a local retail store, brings in their receipt and receives a percentage off

- Robot Fruit

This entry was posted in Uncategorized on April 29, 2013 .

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Social Media
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Leveraging the Benefits of Social Media

Social media can help increase the presence of your app right now. Social media outlets such as Facebook, Twitter, and LinkedIn are soaring over the mobile marketing landscape. Social media is all about building relationships through conversation. The ability to instantly contact such a vast network of people is a defining aspect of how you can promote your app. If your app has a reward for a user when they download it, this will help motivate them to share the app across their own social network. The more they share, the more incentive they’ll receive to keep sharing.

Social media is also a fantastic way to get customer testimonials. You can reach out to your customers asking for a positive or unexpected experience. By asking your social media followers for candid feedback, you’re creating a public dialogue about what makes your app useful. Your app users are now promoting your app for you!

- Robot Fruit

This entry was posted in Uncategorized on .

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Engage User Base & Increase Downloads
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There’s a connectivity between smart phones and social media that grows closer each and every day. You’ll soon begin to see how your new mobile app will help pull your customers together; your app will motivate customers to come on down to your business and experience all of your great products and services. With your app they’ll feel connected with your business in a new way. Communication is key, and now that you have the power to connect with your customers anytime, anywhere the customer will experience a fresh and bountiful experience.

We want to give you some tips that will help you make the most out of your app. The Robotfruit experience is one that is constantly growing, taking new mobile technologies and experiences and making them yours. We’re here to help you every step of the way. The idea is that all of us here at Robotfruit are only as successful as our clients are. Much like the choosing the perfect basket of apples, we’ve toiled over and created a platform that we’re confident will mesh all the angles of mobile marketing, social media, and customer rewards into a perfect user experience that will leave a lasting impression, and show you measureable results. Robotfruit is the premiere setting to accelerate your business. Let’s begin together.

How to Get the Word Out

Your app is ready for its debut. Now it’s time to get the word out and who better to first experience it than the family and friends who have supported you! Think of it this way: each time a new user downloads your app; you’re planting a seed into their smartphone. Through the app, your users will begin sharing the bounty of content it provides, planting new seeds along the way. Soon, your first app download will branch out into a magnificent orchard.

Hi,

We’ve got some great news to share. Business Name has a new mobile app for you to download to your smartphone! Our app includes a bunch of helpful and fun to use widgets that will keep you informed about daily deals, coupons, events and much, much more. Through using the app you’ll receive customer loyalty points by sharing our app, coupons, promotions, and by “checking in” at our establishment. You can redeem these loyalty points for coupons, special promotions, and more. We’ll be able to keep connected in a new and inspired way.

You can download the app through the iTunes App store for your iPhone, or through Google Play for your Android phone. You can also scan the QR codes we’ve provided below.

Our app is the best way to keep you informed and connected with us when you’re on the go. We’re looking forward to seeing you soon!

Thanks,

Please see our tutorial on Leveraging the Benefits of Social media for more ideas on how to engage your user base!

- Robot Fruit

This entry was posted in Uncategorized on .

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Dashboard Tutorial
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Your R-Cubed Dashboard

Your R-Cubed dashboard will provide you with the following information and functionality.

App Users

  1. My Users
  2. App Downloads
  3. User Activity

Referrals

  1. Direct  Referrals
  2.  Indirect Referrals

Rewards

  1. Welcome Reward
  2. Referral Reward
  3. Check-In Reward
  4. Reward Claims
  5. Rewards Redemptions

Points

  1. Point Settings
  2. Point Rewards

Coupons

  1. Create a Coupon
  2. Manage  Coupons

Promotions

  1. Create a Promotion
  2. Manage Promotions

Events

  1. Create an Event
  2. Calendar
  3. Import Calendar
  4. Reservations

Messages

  1. Create a Message
  2. Sent Messages
  3. Scheduled Messages

Settings

  1. Update App Info
  2. Update Billing Info
  3. Change Password
  4. Change Package

Key Stats

Redeem QR Code

- Robot Fruit

This entry was posted in Uncategorized on .

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Content Management System
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Robot Fruit’s CMS (Content Management System) allows you to update new content to your app and mobile site any time, anywhere. Through the text and video tutorials in this section, you will learn all the steps necessary to start, build, publish, update, and optimize your own mobile application.

Login

Click “Log-In,” on the top right of the webpage. Continue to fill in the username and password you selected during the signup process.

Getting Started

  1. Click on “My Apps” to get started building your new app
  2. Click on “Create New App”
  3. Fill in the App Title (name of app), Domain Name (we suggest using the same as the app title), and choose the template that best suits your business.
  4. Click “create” to continue

Visuals

Choosing an app icon.This logo should be the main branding image for your company.

  1. Click “browse” which will show files on your computer to upload. Choose the image that you would like to show as your app icon and click “upload”
  2. Drag your cursor over the image to crop to the desired size. Minimum size for this image is 114 x 114. Click save when complete
  3. Final Result

Choose a bar logo. This logo will be the image shown on the top of every page in which you have the functionality to go back to the previous page

  1. Click “browse” which will show files on your computer to upload. Choose the image that you would like to show as your bar logo and click “upload”.
  2. Drag your cursor over the image to crop to the desirable size. Minimum size for this image is 220 x 40 . Click save when complete.
  3. - Robot Fruit

    This entry was posted in Uncategorized on .

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App Creation and Customization Tutorial
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Creating An Application

  1. Click “My Apps” You’ll see “Create New App”, “Templates”, and “My Apps” if this is your first time using Robot Fruit, continue to step 2.
  2. Click “Create New”
  3. Fill out the fields for “App Title”, “Domain Name”, Business Phone”, and “Business Email”
  4. Choose a template. Leave this field “blank”, or alternately, view our pre-made templates.

Customizing Your Application

- Our Drop in Modules are a quick way to customize exactly which features (widgets) you would like to use.

- They are broken down into four categories.

  1. Company widgets describes your business
  2. Call to Action widgets are designed to bring in more clients
  3. Social Media widgets are for online, social interaction with your clients
  4. Resources widgets give your customers practical information on your products and services

To Install Any Widget

  1. Click and drag the widget’s icon from the widgets page
  2. To edit the widget, double-click the widget icon in either the preview phone or Drop In Module
  3. To remove a widget, click the “x” next to the widget in the preview phone
  4. To see how your application looks on several devices, use the “select device” option

Individual Widget Descriptions

Photos

The Photo widget adds pictures to your app

  1. Create an album, title the album in the “Enter Album Name” field
  2. To upload an image click the “browse” button, find and highlight the desired picture and click “open”
  3. Click “save” to complete the upload
  4. Repeat for any new pictures

Protips: Update your photos often! New content will bring new users, and keep existing ones engaged.

Locations

The Locations widget allows you to add geographic locations to your app that customers can “check-in” through the mobile app and collect rewards

  1. Create a new category (e.g. store, restaurant, bar, special event)
  2. Click the “Add” button
  3. Fill in the name of the establishment
  4. To upload an image click the “browse” button, find and highlight the desired picture and click “open”
  5. Click “Save”
  6. Fill in the Location’s information
  7. Click “Save”

About

The About widget allows your customers easy access to basic contact information

  1. Fill in the various fields
  2. To upload an image click the “browse” button, find and highlight the desired picture and click “open”

Protips: The more information you give out, the easier it will be for your clients to interact with you.

People

The People Widget showcases your staff members.

  1. Fill in the blank fields, adding information about your staff members such as name, title, and perhaps a short bio

Protips: Knowing names and faces helps create a friendly atmosphere that customers tend to gravitate towards. Let your customers know about new staff members, such as management staff, bartenders, etc.

Products

The Products widget allows your customers to see items for sale broken down into categories.

  1. Choose categories
  2. To enter a new product, fill in the name followed by the product description.To upload an image click the “browse” button, find and highlight the desired picture and click “open”

Protips: Whenever you update your products, make sure to send a tweet, post to your facebook page, and send a push notification. Integration is key!

Coupons

The Coupons widget allows you to add customized coupons for your customers to redeem

  1. To create a new coupon, enter the name of the coupon
  2. In the fields provided, set the date and time the promotion is active, or if it is recurring
  3. Availability sets a limit to how many people can redeem a specific coupon
  4. Set a push notification by checking the box next to notification and set how many hours before the coupon becoming available you want the notification be set.

Protips: Always check the prices and expirations dates of your coupons! Remember to set your push notifications to remind your customers of coupons.

Promotions

The Promotions widget allows you to add customized promotions for you customers

  1. To create a new promotion, enter the name of the promotion
  2. In the fields provided, set the date and time the promotion is active, if the promotion is recurring, check the box next to the day or days you’d like the promotion to be active

Protips: Set push notifications to remind your customers of upcoming events. Set push notifications a week before the event, the day of the event, and during the event! Please see the video tutorial

Events

Create and promote special events for holidays, or special promotions

  1. To create a new event enter the name of the event, and the date and time th event will begin
  2. Set a location for the event by selecting a previously entered place from the drop-down menu
  3. Use the text box next description to let your customers know any details

Protips: Set push notifications to remind your customers of upcoming events. Set push notifications a week before the event, the day of the event, and during the event! Please see the video tutorial for events for detailed advice on using push notifications to promote!

Rewards


Helps incentivize customers to share deals and promote the app to receive redeemable rewards

  1. To create a new reward enter the name of the reward in the blank field.
  2. Determine the amount of points the reward will cost the customer
  3. To upload an image of your reward click the “browse” button, find and highlight the desired picture and click “open”

Protips: We suggest creating a reward for users when they sign up for your app. Remember, you can more effectively manage your rewards through R-Cubed Dashboard!

Wall

Provides a platform for customers to write reviews and comments about your business

  1. To post to your wall, enter information into the field labeled status and save

Protips: Use the profile widget before using the wall widget.

OpenTable

OpenTable allows your customers to reserve a table directly from their phone

-To use OpenTable, you must register your business at www.opentable.com

Social Media


Linking social media to your app allows a new level of interaction with your customers, as well as giving your business exposure past your current customers.

Twitter allows you to post 140 character “tweets” to your followers

- sign up at www.twitter.com

Facebook allows you to create a fan page for your business

-sign up at www.facebook.com

Youtube allows you to post single videos, or an entire video library with an RSS feed

-sign up at www.youtube.com

Vimeo allows you to post single videos, or an entire video library with an RSS feed

-sign up at www.vimeo.com

Flickr adds picture content to your application.

-sign up at www.flickr.com

Instagram adds picture content to your application

-sign up at www.instagram.com

Protips: Monitor your social media sites regularly throughout the day. Reply to your Twitter @ mentions, take note who is liking your facebook posts. Twitter is becoming the go-to portal for customer service interactions.

 

Weblinks

With the Weblinks widget you can direct customers to outside websites such as your main website, a partner site, or a webpage with content that cannot be transferred to your application

PDF

The PDF widget allows you to transfer a PDF document from your computer to your application so customers can view it in a mobile-friendly version.

  1. To upload a PDF to your application, click the “browse” button which will open a navigation window
  2. Find and highlight the PDF you would like to upload, click “open”
  3. Click “save” to complete the upload

Menu

The Menu widget allows you to upload a menu in PDF format

  1. To upload a PDF to your application, click the “browse” button which will open a navigation window
  2. Find and highlight the PDF you would like to upload, click “open”
  3. Click “save” to complete the upload

Specials

The Specials widget allows you to create daily or weekly specials

WordPress

The WordPress widget keeps new content on your application without having to edit using the CMS

  1. To add a WordPress URL, enter the URL from your site and click the “save” button

Drupal

The Drupal widget keeps new content on your application without having to edit using the CMS

  1. To add a Drupal URL, enter the URL from your site and click the “save” button

RSS

The RSS widget keeps new content on your application without having to edit using the CMS

  1. To add an RSS feed, enter the URL in the blank field and click the “import” button
  2. You can add as many feeds as you like

Podcasts

The Podcasts widget allows you to add a podcast to your application.

  1. To add a new feed, enter the podcast URL in the blank field and click the import button

Visuals

You can change your app’s background, logo, etc

  1. Click “Visuals”
  2. Upload an image by clicking the “browse button”
  3. Find and highlight the desired image, and click “Open”
  4. Select a main text box color by clicking the color box (this is black by default)
  5. A box will appear with a color palette and color input
  6. Using the rainbow bar in the middle, drag the arrows around to the desired colors
  7. Use the left box to adjust the shade
  8. When you are satisfied with the results, click “next”

Protips: Don’t use a small image for any of the larger upload spaces. The image will look grainy.

Icons

You can upload custom icons

  1. Click icons button next to the visuals button
  2. Upload an image by clicking the “browse button”
  3. Find and highlight the desired image, and click “Open”

Protips: Don’t have any custom icons? We can make them for you!

Layout

The layout screen allows you to choose how your icons are arranged

  1. To choose a layout click the bubble beneath the desired one
  2. When you are satisfied with your decision, click “next”

Protips: Remember, you can see what your app will look like by choosing the “preview” option below “device” selection.

Audio

The Audio widget allows you to upload an MP3 file for users to access through the app

  1. To add an audio file, first create a new Album, and enter the category title in the blank field
  2. click “Add Audio”
  3. Choose the album you want the file to be uploaded into
  4. Fill in the name of the audio track in the appropriate field
  5. Click the “browse” button to find, and then highlight, the desired MP3
  6. Click the “open” button
  7. Click save

Visuals: Backgrounds


A tutorial video on how to change background images

Visuals: Icons


A tutorial video on how to upload custom widget icons

Produce


A tutorial video on the final steps involved in finishing your app

- Robot Fruit

This entry was posted in Tutorials on .

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Apple App Store & Android Marketplace Developer Guide
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To publish an iOS App using the Robot Fruit platform, you need to register as an Apple Developer and then pay a $99 annual fee to join Apple’s developer program. To publish an Android app using the Robot Fruit platform, you need to register as an Android Developer and pay a one time $25 fee to join the Android developer program. Everything you need to know about getting this done is below.

iOS Developer Guide

Step 1: Go to https://developer.apple.com/programs/ios/  and click “register” in the top right hand corner.

Step 2: Click on “enroll now”

Step 3: Click “continue”

Step 4: Select to the option to create a new account under New Apple Developer and then choose to sign up as an individual, or a company.

Step 5: Complete the personal profile information form. Since these details need to be provided to Robot Fruit, please don’t use a password you use anywhere else.

Step 6: Complete the professional profile by choosing iOS > your primary market > new.

Step 7: Read the Developer Agreement then click “I Agree”

Step 8: An email will be sent to the signup email address with a code to verify your identity.

Step 9: Once the code is verified, there will be a confirmation screen. After this you will be brought to a screen to setup billing information.

Step 10: Select iOS Developer program, then click “continue”.

Step 11: Review the information then click “continue”

Step 12: Confirm purchase of one iOS Developer Program, then proceed to checkout.

Step 13: Complete the delivery information (although this is digital, Apple still requires it to calculate sales tax on your purchase)

Step 14: Complete credit card and billing information then click “continue”

Step 15: On the following screen confirm all information then click “Place order now”

Once all of this is done, please provide us with the email address and password usedat info@robotfruit.com.

See? That wasn’t too bad. Robot Fruit will now go ahead and submit the app on your behalf to iTunes. Remember, it can take anywhere from 1 to 3 weeks for Apple to review and approve your app, so don’t worry if you don’t see it right away.

Android Developer Guide

Step 1: First you’ll need to create a Google Account. If you already have a Google Account, please create a new one specifically for your Android Developer credentials

https://accounts.google.com/Login?hl=en&service=androiddeveloper&continue=https://play.google.com/apps/publish/v2

Step 2: Please read and agree to the Android Developer terms of service.

https://play.google.com/apps/publish/v2/signup/

Step 3: Continue to payment

Once you’ve completed the Android Developer registration process, please provide Robot Fruit with the email and password associated with this account.

From here, Robot Fruit will take over and upload your app to Google Play!

- Robot Fruit

This entry was posted in Uncategorized on April 23, 2013 .

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Portable Culture 01
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Our culture has turned to portability as a means of accessing technology anytime, anywhere. We carry our smartphones, tablets, laptops, e-readers, handheld video game systems, and mp3 players, everywhere we go. There’s a myriad of portable technology and entertainment out there. We’ve become untethered  and can now access the internet, our entire music libraries, our books, our video games, anywhere. The idea of portable culture has rearranged the way we work, play, and interact.

Is this a good thing?

Yes and no. The idea that we can transport these miraculous pieces of tech with us is a great thing. We have the option, in many cases, to do our work anywhere. We can be contacted anytime (this, I’d say, is to a fault), we can stop on a park bench, and access any song or album we’d like to listen to. These and a bunch of other scenarios fill our mobile tech landscape with countless options to push the limits of the technology we’ve come to use each and every day.

At home, I find myself no further than a few feet from my smartphone at any given time. This is weird,  but it’s also fairly common. Anytime I go out, to dinner, the coffee shop, anyplace, really, I notice people sometimes struggling not look at their phones. There’s always this fidgeting with devices; in and out of pockets, backpacks, to check an email, a text, a missed call. In my home, there’s no desktop computer. Not to say I’m opposed to the idea, but my wife and I both keep laptops at the ready, and even then, when I’m using the internet, more often than not it’s on my tablet, or my smartphone. I can take these devices from room to room, outside, to the park, anywhere. Alongside this advantage and convenience, there also comes a reliance and dependence. And this is the conundrum. The constant connectivity, as much as it provides countless benefits, also presents a situation where our attention and senses are being hijacked in favor of looking into a digital world where we can find virtually whatever we’re looking for.

At what cost?

As mentioned earlier, we can work anywhere. The park, a beach, an airplane, anywhere. We can stop and sit and browse through every Velvet Underground record until we find one that suits our mood and day, in the park, and listen to it. But, if we’re also typing away on our laptops and checking text messages and getting push notifications do we even hear the music? More importantly, do we enjoy the park? Are we even benefiting from being outdoors if we’re missing the sound of birds and the joys of being around fellow humans. All of which are likely just as plugged in, forgetting to exist in their natural surroundings.

Our mobile devices can replicate nearly everything except the things they cannot. I can have a user experience with my smartphone that will detail every street and corner of Venice. I can find the best reviewed restaurants in Venice. I can watch real time videos of people walking through the streets, or gondolas floating on the canals. What I cannot do is walk around Venice, eat at a restaurant in Venice, or truly experience Venice unless I am physically in Venice. So, although we live with a miraculous set of devices that can provide a user experience unparalleled to anything but the human condition itself, our mobile devices still cannot replicate good old reality; but they sure can do a good job of manipulating it.

- Pete Lenz

- Robot Fruit

This entry was posted in Uncategorized on April 11, 2013 .

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